Author:
Toman Sony Tambunan
Affiliation:
University of North Sumatera, Indonesia
Keyword(s):
Strategy, Tourism Development of North Tapanuli Regency, City of Tourism
Abstract:
North Tapanuli Regency is an area that has the potential to be developed as a Tourism City through the use of various potential natural beauty and local wisdom, so as to increase regional income, improve the economy of the community, grow the business sector, and introduce local cultural values. This paper aims to analyze the strengths, weaknesses, opportunities and threats in the development of tourism in North Tapanuli Regency as City of Tourism. Data collected through observation, interviews and literature studies. Data analysis used qualitative descriptive analysis. The results of the data will be used to determine the strengths, weaknesses, opportunities and threats of tourism objects in North Tapanuli Regency as City of Tourism. The conclusion of this paper states that for the tourism development strategy of North Tapanuli Regency as City of Tourism, including: First, by building various infrastructure facilities that support tourism. Second, actively carrying out various event
s. Third, carry out promotions continuously. Fourth, develop various tourism products. Fifth, involves the participation of the community and all interested parties (stakeholders) in managing tourism objects. Sixth, improve the competence of human resources for tourism actors.
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