loading
Papers Papers/2020

Research.Publish.Connect.

Paper

Authors: Denik Iswardani Witarti and Anggun Puspitasari

Affiliation: Budi Luhur University, Jakarta, Indonesia, Indonesia

ISBN: 978-989-758-464-0

Keyword(s): Nation Branding, Asian Games, Swaggering Strategy

Abstract: Sport has been known as an effective method for carrying out social integration, forming a national identity and improving the global image. Sports in the modern era have been constructed as the capital of a country. Sport can be a method of domestic political imaging, and externally can be used as a means of diplomacy. In the Indonesian context, sports are used as soft power which is implemented into the Swaggering Strategy to form national image (nation branding). Related to the Swaggering Strategy, sports are used as one of the instruments for holding mega-events in an effort to show the capability of the country, in this case, Indonesia uses the implementation of the 2018 Asian Games as an effort to implement the Swaggering Strategy. At the end of this study, it was found that the implementation of the Asian Games was very effective in an effort to shape the country's image. Thus, Indonesia is expected to increase development in other sectors. The use of the 2018 Asian Games globa l scale sports event can also be used by Indonesia as a media for diplomacy by the government (More)

CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 3.233.219.62

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Witarti, D. and Puspitasari, A. (2020). The Implementation of Indonesian Soft Power through Swaggering Strategies in Asian Games 2018. In Proceedings of the Second International Conference on Social, Economy, Education and Humanity - ICoSEEH, ISBN 978-989-758-464-0, pages 5-12. DOI: 10.5220/0009004100050012

@conference{icoseeh20,
author={Denik Iswardani Witarti. and Anggun Puspitasari.},
title={The Implementation of Indonesian Soft Power through Swaggering Strategies in Asian Games 2018},
booktitle={Proceedings of the Second International Conference on Social, Economy, Education and Humanity - ICoSEEH,},
year={2020},
pages={5-12},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009004100050012},
isbn={978-989-758-464-0},
}

TY - CONF

JO - Proceedings of the Second International Conference on Social, Economy, Education and Humanity - ICoSEEH,
TI - The Implementation of Indonesian Soft Power through Swaggering Strategies in Asian Games 2018
SN - 978-989-758-464-0
AU - Witarti, D.
AU - Puspitasari, A.
PY - 2020
SP - 5
EP - 12
DO - 10.5220/0009004100050012

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.