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Authors: Rangga Wicaksana and Effy Rusfian

Affiliation: Department of Communication Science Master Program, Universitas Indonesia, Salemba, Jakarta and Indonesia

ISBN: 978-989-758-313-1

Keyword(s): social media, communication strategy

Abstract: Social media influence the way people communicate with each other. In the governmental context, social media accommodates a fast and transparent method of information delivery by its ability to create a service involving public participation. This is a descriptive qualitative research focusing on the Mayor of Bandung, Ridwan Kamil’s strategy in communicating and building public participation using social media. Ridwan Kamil has successfully delivered his political messages via social media. Data was collected by non-participatory observation and qualitative analysis. The results show that Bandung city government has developed various programs and innovations through social media in running the local government.

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Paper citation in several formats:
Wicaksana, R. and Rusfian, E. (2017). Analysis of the Strategy of Communication through New Media - Qualitative Studies of Communication by Ridwan Kamil, The Mayor of Bandung, through Social Media.In 4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS, ISBN 978-989-758-313-1, pages 1-1. DOI: 10.5220/0007031900010001

@conference{icosaps17,
author={Rangga Wicaksana. and Effy Rusfian.},
title={Analysis of the Strategy of Communication through New Media - Qualitative Studies of Communication by Ridwan Kamil, The Mayor of Bandung, through Social Media},
booktitle={4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS,},
year={2017},
pages={1-1},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007031900010001},
isbn={978-989-758-313-1},
}

TY - CONF

JO - 4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS,
TI - Analysis of the Strategy of Communication through New Media - Qualitative Studies of Communication by Ridwan Kamil, The Mayor of Bandung, through Social Media
SN - 978-989-758-313-1
AU - Wicaksana, R.
AU - Rusfian, E.
PY - 2017
SP - 1
EP - 1
DO - 10.5220/0007031900010001

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