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Authors: Hanna Andrushchenko ; Evhen Chuprinov ; Victoria Hryhorieva ; Victor Batareyev and Iryna Lyakhova

Affiliation: State University of Economics and Technology, Ukraine

Keyword(s): Steel Production, Technology, Competitiveness, Marketing, Economic Efficiency.

Abstract: The world market of rolled metal products has been analyzed, the competitiveness of PJSC "ArcelorMittal Kryvyi Rih" has been studied on it. It is concluded that entering new sales markets and stable development of an enterprise in a changing market environment is possible through the introduction of new technologies with minimal costs. A new parameter of the oxygen-converter process is proposed - the radiation temperature of the surface of the reaction zone. The use of this parameter will reduce the number of blows during steel smelting. The economic efficiency of the steelmaking process at a metallurgical enterprise is calculated. A logical relationship has been built between the defining links of modern metallurgical production - from marketing to economic feasibility, using the example of new methods of controlling the steelmaking process. A new mechanism for the efficient operation of a metallurgical enterprise has been developed, which is based not only on production elements, b ut also on the active involvement of marketing and economic solutions. (More)

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Paper citation in several formats:
Andrushchenko, H.; Chuprinov, E.; Hryhorieva, V.; Batareyev, V. and Lyakhova, I. (2022). Marketing, Manufacturing and Economics: The Foundation for the Competitiveness of a Modern Enterprise. In Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI, ISBN 978-989-758-600-2, pages 145-154. DOI: 10.5220/0011345600003350

@conference{isc sai22,
author={Hanna Andrushchenko. and Evhen Chuprinov. and Victoria Hryhorieva. and Victor Batareyev. and Iryna Lyakhova.},
title={Marketing, Manufacturing and Economics: The Foundation for the Competitiveness of a Modern Enterprise},
booktitle={Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI,},
year={2022},
pages={145-154},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011345600003350},
isbn={978-989-758-600-2},
}

TY - CONF

JO - Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI,
TI - Marketing, Manufacturing and Economics: The Foundation for the Competitiveness of a Modern Enterprise
SN - 978-989-758-600-2
AU - Andrushchenko, H.
AU - Chuprinov, E.
AU - Hryhorieva, V.
AU - Batareyev, V.
AU - Lyakhova, I.
PY - 2022
SP - 145
EP - 154
DO - 10.5220/0011345600003350