Authors:
Yuniarty
1
;
Hartiwi Prabowo
2
and
Enny Noegraheni
2
Affiliations:
1
BINUS Online Learning, Undergraduate Program BINUS University, Indonesia
;
2
BINUS Business School, Undergraduate Program BINUS University, Indonesia
Keyword(s):
Strategy, SMEs Empowerment, Competitiveness, Adoption of E-Commerce
Abstract:
Within the time of globalization and quick advancement of information innovation, companies got to make
changes to internet-based commerce. These consider assesses the components that lead small to mediumsized enterprises (SMEs) to embrace e-commerce. This investigate proposes an e-commerce adoption model
utilizing structural equation modeling that explore the impacts of Technological, Organizational, Environmental, and Individual variables on the SME’s e-commerce adoption purposeful. The population of the study
was SMEs producing snacks, such as roasted peanuts, banana chips, cassava chips, crackers, and so on in
Keranggan, Setu, Tangerang Selatan. The method of sampling was simple random sampling with 100 SMEs
as samples. The study utilized Structural Equation Modeling (SEM) with SmartPLS Program 3.0 for data
examination. Technological, Organizational, Environmental, and Individual variables were found to impact ecommerce adoption purposeful significantly and positively. In the Tec
hnological Aspect the biggest indicator
value was Relative Advantage which is increasing sales and profits. Relative Advantage was also the biggest
indicator compared to indicators from other aspects.
(More)