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Authors: Damian Kutzias 1 and Holger Kett 2

Affiliations: 1 Institute of Human Factors and Technology Management IAT, University of Stuttgart, Nobelstraße 12, Stuttgart and Germany ; 2 Fraunhofer Institute for Industrial Engineering IAO, Fraunhofer Society, Nobelstraße 12, Stuttgart and Germany

ISBN: 978-989-758-324-7

Keyword(s): Cloud Computing, Cloud Platforms, Platform Economics, Cooperation, Integration, Small and Medium-Sized Enterprises, SME, Business Sector Focus, Strategic Decisions, Strategy, Cloud Ecosystems.

Abstract: Within this paper, the fundamental question of the hosting challenge for software providers starting with the cloud business, becoming Software-as-a-Service (SaaS) providers, is discussed. Selecting a hosting provider and consuming Infrastructure-as-a-Service (IaaS) is a common and viable solution. Some cooperation-based strategic choices are presented as alternative solutions and compared to the more common approaches. These can hold great potential, especially for Small and Medium-sized Enterprises (SME) when applied meaningfully. For that, the relevant terms Platform-as-a-Service (PaaS) and Cloud Ecosystem are discussed, differentiated and defined with regards to existing definitions and their ambiguities. Following, the outset and challenges are described focussing on the case of SME providers. Last but not least, different strategic choices are presented with their advantages, disadvantages and challenges. These choices are presented in an overview matrix roughly weighted with re lative responsibilities as well as ecological and strategic aspects. (More)

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Paper citation in several formats:
Kutzias, D. and Kett, H. (2018). Cloud Strategies for Software Providers: Strategic Choices for SMEs in the Context of the Cloud Platform Landscape.In Proceedings of the 14th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-758-324-7, pages 207-214. DOI: 10.5220/0006932202070214

@conference{webist18,
author={Damian Kutzias. and Holger Kett.},
title={Cloud Strategies for Software Providers: Strategic Choices for SMEs in the Context of the Cloud Platform Landscape},
booktitle={Proceedings of the 14th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2018},
pages={207-214},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006932202070214},
isbn={978-989-758-324-7},
}

TY - CONF

JO - Proceedings of the 14th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - Cloud Strategies for Software Providers: Strategic Choices for SMEs in the Context of the Cloud Platform Landscape
SN - 978-989-758-324-7
AU - Kutzias, D.
AU - Kett, H.
PY - 2018
SP - 207
EP - 214
DO - 10.5220/0006932202070214

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