Authors:
Aflit Nuryulia Praswati
;
Farid Wajdi
and
Muzakar Isa
Affiliation:
Management, Faculty of Economics and Busines and Universitas Muhammadiyah Surakarta, Indonesia
Keyword(s):
Village Tourism, E-Commerce
Abstract:
Entrepreneurs who actively conduct e-commerce has a wider sales area when compared to the use of promotions through offline. Currently, Indonesia is actively improving the quality of tourism services. Tourism development is also not separated from e-commerce as a marketing strategy. Indonesia seeks to raise local wisdom as a tourist attraction. Research village, management of tourism facilities and infrastructure, tourist attractions, marketing management governance is also continuously improved. The village of Kenep Sukoharjo is a village that is proclaimed as a tourist destination. This tourist village is constantly arranging well from the management of tourism, facilities, tour packages, tourism facilities and infrastructure. The purpose of this study is to describe the potential of Kenep village as a tourist destination and the application of e-commerce tourism in the village of Kenep. This research method using descriptive qualitative method. After survey activities, interviews
and observations, it was found that Kenep village has started to use e-commerce in promoting its tourism potential. Village tourism promotion is done through youtube videos, social media, websites or blogs. This tourist village has organized a race tour event read poetry. Tour managers who are accommodated by the Sadar Wisata Group (Pokdarwis), start promoting tourist villages through social media, coverage of tourism potential through printed newspapers or on line, television media has also been done. Visitors who come are still limited to residents around Sukoharjo District, such as elementary school students, junior high school and high school. Several times a visit from private college students in Sukoharjo District. For further research can analyze the impact of e-commerce.
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