Authors:
Alexander Konovalov
1
;
Evgeny Galdin
2
and
Valeria Orobinskaya
2
Affiliations:
1
College Institute of Service, Tourism and Design (Affiliate), North-Caucasus Federal University, Pyatigorsk, Russia
;
2
Institute of Service, Tourism and Design (Affiliate), North-Caucasus Federal University, Pyatigorsk, Russia
Keyword(s):
Sustainable Development, Hospitality Industry, Urban Studies, Design of Architectural Environment, Touristic Cluster, North Caucasian Federal District.
Abstract:
The modern resort city is a complex phenomenon, a multi-layered structure, the overall functioning of which
depends on many aspects, the most important of which deserve not only municipal, but also federal attention.
Nevertheless, not all issues can be resolved administratively - the successful status of the resort city, the focus
of public attention on the strengths of the city, the correct implementation of its capabilities - all this is solved
quite effectively with the help of geo-branding mechanisms. The article discusses some aspects, the correct
implementation of which allows you to create a positive situation in which the components of geo-branding
territories are articulated and interact with each other, generating the very desired synergistic effect, the
presence of which can create not only “big names and big ideas”, but also “big territory ”, which, in turn,
undoubtedly contributes to the economic prosperity of cities and regions, being one of the key drivers of t
heir
further prospective improvement and development.
(More)