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Authors: Oliver Weisshuhn 1 ; Christian Greiner 1 and Allan Ramdhony 2

Affiliations: 1 Munich University of Applied Sciences, Am Stadtpark 20, 81243 München, Germany ; 2 Middlesex University Mauritius, Coastal Road, Flic en Flac, Mauritius

Keyword(s): Business Model Innovation, Platform Business Model Framework, Blockchain-based Industry Platforms, Maritime Freight Logistics.

Abstract: The emerging platform economy is transforming the maritime freight logistics industry. In particular, blockchain-based industry platforms offer enormous potential for enhancing efficiency in the supply chain network. This paper draws on the principles of platform business modelling to develop a framework for global information technology companies to enable a transformation of their current service and software-oriented operations into a platform business model. A qualitative study was conducted integrating theoretical insights from relevant extant literature and empirical evidence based on semi-structured interviews with 15 experts from a global information technology company and the maritime industry. A multi-layered approach to data analysis allowed the identification of a set of interdependent generative causal factors that underlie the platform business model transformation. The findings point to the cross-sector partnership and governance as the dominant causal mechanisms drivi ng the platform business model transformation. This led to the development of a new platform business model framework - named the 4/9 Platform Business Model Canvas (4/9 PBM-C) - which can be seen as a significant development in the current conceptualisation of blockchain-based industry platforms as a means of enhancing the efficiency of maritime freight logistics. The paper concludes with a consideration of the practical implications of the 4/9 PBM-C and its application to other industries. (More)

CC BY-NC-ND 4.0

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Paper citation in several formats:
Weisshuhn, O.; Greiner, C. and Ramdhony, A. (2021). Business Model Innovation to Enhance the Efficiency of Freight Logistics in the Maritime Supply Chain through Blockchain-based Industry Platforms. In Proceedings of the 18th International Conference on e-Business - ICE-B; ISBN 978-989-758-527-2; ISSN 2184-772X, SciTePress, pages 76-85. DOI: 10.5220/0010553800760085

@conference{ice-b21,
author={Oliver Weisshuhn. and Christian Greiner. and Allan Ramdhony.},
title={Business Model Innovation to Enhance the Efficiency of Freight Logistics in the Maritime Supply Chain through Blockchain-based Industry Platforms},
booktitle={Proceedings of the 18th International Conference on e-Business - ICE-B},
year={2021},
pages={76-85},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010553800760085},
isbn={978-989-758-527-2},
issn={2184-772X},
}

TY - CONF

JO - Proceedings of the 18th International Conference on e-Business - ICE-B
TI - Business Model Innovation to Enhance the Efficiency of Freight Logistics in the Maritime Supply Chain through Blockchain-based Industry Platforms
SN - 978-989-758-527-2
IS - 2184-772X
AU - Weisshuhn, O.
AU - Greiner, C.
AU - Ramdhony, A.
PY - 2021
SP - 76
EP - 85
DO - 10.5220/0010553800760085
PB - SciTePress