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Authors:  Solikhan 1 ; Tri Yuli Astuti 2 ; Dyah Sugandini 2 and Dwi Hari Laksana 2

Affiliations: 1 Department of Management, Faculty of Economics and Business, STIE Trisna Negara, Indonesia ; 2 Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

ISBN: 978-989-758-471-8

Keyword(s): Store Atmosphere, Lifestyle, Product Packaging, Product Innovation and Consumer Purchasing Decisions.

Abstract: In recent years the culinary world in Yogyakarta and South Sumatra is enlivened by the opening of various kinds of coffee shops or cafes. Within a month, at least one new coffee shop will appear or one branch of an existing coffee shop or cafe. During this business competition, many cafes still survive in the culinary industry until now. This study aims to determine the effect of Store Atmosphere, Lifestyle, Product Packaging and Product Innovation on Consumer Purchasing Decisions in Yogyakarta and South Sumatra. From this population, a sample of 200 people will be drawn to be used in the study as respondents. The data analysis method used by the authors is multiple regression analysis. The results of this study indicate that Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation have a significant effect both partially and jointly on Consumer Purchasing Decisions for bakeries in Yogyakarta and South Sumatra.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Solikhan.; Astuti, T.; Sugandini, D. and Laksana, D. (2020). The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 275-279. DOI: 10.5220/0009964102750279

@conference{icbeem20,
author={Solikhan. and Tri Yuli Astuti. and Dyah Sugandini. and Dwi Hari Laksana.},
title={The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2020},
pages={275-279},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009964102750279},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - The Effect of Store Atmosphere, Lifestyle, Product Packaging, and Product Innovation on Consumer Purchasing Decisions
SN - 978-989-758-471-8
AU - Solikhan.
AU - Astuti, T.
AU - Sugandini, D.
AU - Laksana, D.
PY - 2020
SP - 275
EP - 279
DO - 10.5220/0009964102750279

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