Authors:
Panji Indraisuara
and
Guntur
Affiliation:
Yogyakarta State University, Sleman, Yogyakarta, Indonesia Departement of Sport Science, Graduate School, Indonesia
Keyword(s):
Satisfaction, Customer, Service
Abstract:
The background of this research was the customer dissatisfaction toward the service provided by FIK UNY Tennis Court. The purpose of this research was to know the level of customer satisfaction toward the service provided by FIK UNY. This research is a descriptive quantitative research with the survey method. The population and the sample of this research include the customers of the tennis court, in which the total number of the customers is 75. In addition, this research employs accidental sampling technique, and the data was analyzed by converting the frequency into the percentage. The result of this research shows that the level of the customer satisfaction is good (on satisfied level). The result was gained from the average achievement of the five categorized levels (very satisfied, satisfied, fairly satisfied, unsatisfied, and very unsatisfied). The average of the satisfaction level reaches 72,42% which was obtained by each level of satisfaction as follows; very satisfied 18,6
7 % (14 customers), satisfied 80% (60 customers), fairly satisfied 1,33% (1 customer), unsatisfied 0% (no customer), and very unsatisfied 0% (no customer).
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