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Authors: Vanessa Georges ; François Courtemanche ; Marc Fredette ; Pierre-Majorique Léger and Sylvain Sénécal

Affiliation: Tech3Lab, HEC Montréal, Montréal and Canada

Keyword(s): User Experience, Physiological Measures, Interaction Design, Personas.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Biomedical Engineering ; Biomedical Signal Processing ; Biosignal Acquisition, Analysis and Processing ; Data Manipulation ; Health Engineering and Technology Applications ; Human-Computer Interaction ; Methodologies and Methods ; Neurocomputing ; Neurotechnology, Electronics and Informatics ; Observation, Modeling and Prediction of User Behavior ; Pattern Recognition ; Physiological Computing Systems ; Sensor Networks ; Soft Computing

Abstract: The objective of this paper is to propose a novel approach for the creation of user personas using common patterns in psychophysiological signals. We illustrate the persona creation process through a case example. Using this method, we were able to identify 4 distinct subgroups of varying experience and satisfaction levels. This novel approach illustrates the potential of physiological measures in the identification of various user clusters, based on one or more experiential aspect, as these signals can provide information as to what users are experiencing during the interaction without interference. This should be useful for user experience researchers, practitioners and designers alike to build more accurate user profiles, especially in the context of large scale public installations and immersive experiences.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Georges, V.; Courtemanche, F.; Fredette, M.; Léger, P. and Sénécal, S. (2018). Developing Personas based on Physiological Measures. In Proceedings of the 5th International Conference on Physiological Computing Systems - PhyCS; ISBN 978-989-758-329-2; ISSN 2184-321X, SciTePress, pages 131-136. DOI: 10.5220/0006963201310136

@conference{phycs18,
author={Vanessa Georges. and Fran\c{C}ois Courtemanche. and Marc Fredette. and Pierre{-}Majorique Léger. and Sylvain Sénécal.},
title={Developing Personas based on Physiological Measures},
booktitle={Proceedings of the 5th International Conference on Physiological Computing Systems - PhyCS},
year={2018},
pages={131-136},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006963201310136},
isbn={978-989-758-329-2},
issn={2184-321X},
}

TY - CONF

JO - Proceedings of the 5th International Conference on Physiological Computing Systems - PhyCS
TI - Developing Personas based on Physiological Measures
SN - 978-989-758-329-2
IS - 2184-321X
AU - Georges, V.
AU - Courtemanche, F.
AU - Fredette, M.
AU - Léger, P.
AU - Sénécal, S.
PY - 2018
SP - 131
EP - 136
DO - 10.5220/0006963201310136
PB - SciTePress