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Authors: A. G. Eka Wenats Wuryanta and Ananda Titu Utami

Affiliation: Universitas Paramadina

ISBN: 978-989-758-461-9

Keyword(s): Marketing communication, Tourism, Destination Brand, Tourism Marketing, campaign

Abstract: This research is an attempt to understand how tourism communication is developing rapidly in Indonesia. One study of communication science that has developed with the merging of several disciplines in one study of communication and tourism is tourism communication. Along with the advancement of tourism in Indonesia, tourists also experience changes both in their mindset and interest and interest in a tourist attraction, and for this reason, a communication campaign is needed to attract tourists. One area in Indonesia that has many tourism objects and has a high potential to develop is the city of Magelang. This study uses a qualitative descriptive approach. An important finding in this study is that marketing communication strategies are structured systematically, but are much hindered by the constraints of human resources and technology.

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Paper citation in several formats:
Wuryanta, A. and Utami, A. (2020). “DECORATING OUR KAMPONG”: Between Marketing Communication Strategy, Implementation Integrity and Development of Tourism Potential in Karangrejo Borobudur, Central Java.In Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI, ISBN 978-989-758-461-9, pages 70-75. DOI: 10.5220/0009399900700075

@conference{icoaci20,
author={A. G. Eka Wenats Wuryanta. and Ananda Titu Utami.},
title={“DECORATING OUR KAMPONG”: Between Marketing Communication Strategy, Implementation Integrity and Development of Tourism Potential in Karangrejo Borobudur, Central Java},
booktitle={Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,},
year={2020},
pages={70-75},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009399900700075},
isbn={978-989-758-461-9},
}

TY - CONF

JO - Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,
TI - “DECORATING OUR KAMPONG”: Between Marketing Communication Strategy, Implementation Integrity and Development of Tourism Potential in Karangrejo Borobudur, Central Java
SN - 978-989-758-461-9
AU - Wuryanta, A.
AU - Utami, A.
PY - 2020
SP - 70
EP - 75
DO - 10.5220/0009399900700075

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