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Authors: Maria Madlberger 1 and Ruslan Tagiev 2

Affiliations: 1 Department of Business and Management, Webster Vienna Private University, Praterstraße 23, 1020 Vienna, Austria ; 2 Optimus Consulting, Ivan Mihaylov 14, Blagoevgrad, Bulgaria

Keyword(s): Perceived Product Quality, Intrinsic Cues, Extrinsic Cues, e-Commerce, User Ratings.

Abstract: Previous e-commerce research has largely investigated the role of extrinsic cues for the assessment of product quality by online consumers. In addition, online retailers are also providing intrinsic cues to reduce uncertainties on product quality. This paper empirically investigates the role of intrinsic and extrinsic cues by an experimental design involving the average user rating as well as a product sample in the context of a printed textbook. The research design is a two-by-two between-subjects factorial experimental design with four conditions (high/low average user rating, presence/absence of sample pages). The results show that the average user rating impacts perceived product quality, however a main effect of sample availability and the interaction effect with average user rating could not be demonstrated. The study contributes to research on perceived product quality in e-commerce and the utilization of cues by investigating how online consumers use intrinsic and extrinsic c ues to evaluate product quality. (More)

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Paper citation in several formats:
Madlberger, M. and Tagiev, R. (2023). Is this a Good Book? The Role of Intrinsic and Extrinsic Cues for Perceived Product Quality in Textbooks in e-Commerce. In Proceedings of the 19th International Conference on Web Information Systems and Technologies - WEBIST; ISBN 978-989-758-672-9; ISSN 2184-3252, SciTePress, pages 199-206. DOI: 10.5220/0012165700003584

@conference{webist23,
author={Maria Madlberger and Ruslan Tagiev},
title={Is this a Good Book? The Role of Intrinsic and Extrinsic Cues for Perceived Product Quality in Textbooks in e-Commerce},
booktitle={Proceedings of the 19th International Conference on Web Information Systems and Technologies - WEBIST},
year={2023},
pages={199-206},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012165700003584},
isbn={978-989-758-672-9},
issn={2184-3252},
}

TY - CONF

JO - Proceedings of the 19th International Conference on Web Information Systems and Technologies - WEBIST
TI - Is this a Good Book? The Role of Intrinsic and Extrinsic Cues for Perceived Product Quality in Textbooks in e-Commerce
SN - 978-989-758-672-9
IS - 2184-3252
AU - Madlberger, M.
AU - Tagiev, R.
PY - 2023
SP - 199
EP - 206
DO - 10.5220/0012165700003584
PB - SciTePress

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