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Authors: Shwu-Huey Wang 1 and Yufang Cheng 2

Affiliations: 1 Far East University, Taiwan ; 2 National Changhua University of Education, Taiwan

ISBN: 978-989-8425-56-0

Keyword(s): Virtual Learning Environment, Virtual Reality.

Related Ontology Subjects/Areas/Topics: Computer-Supported Education ; e-Learning ; e-Learning and e-Teaching ; Enterprise Information Systems ; Human-Computer Interaction ; Informatics in Control, Automation and Robotics ; Robotics and Automation ; Software Agents and Internet Computing ; Virtual Environment, Virtual and Augmented Reality ; Virtual Reality and Augmented Reality

Abstract: The objective of the study is to explore the effect of scaffolding strategy in enhancing students’ application ability in a 3D virtual learning environment. In order to provide students with a “hands-on” experience, we utilized virtual reality technology to build a 3D virtual supermarket (3DVS) to guide students to apply class theory to the practice. There is a female virtual customer poses questions during her shopping in the 3DVS, the participants have to be a clerk to answer the questions. The questions posed by the virtual customer are designed based on marketing mix theory (Kotler et al., 2006). We invited ten students to understand the system efficiency. The results of the interview indicated that the participants hold quite positive comments toward the system.

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Paper citation in several formats:
Wang, S. and Cheng, Y. (2011). DESIGNING A SITUATIONAL 3D VIRTUAL LEARNING ENVIRONMENT TO BRIDGE BUSINESS THEORY AND PRACTICE - The Role of Scaffolding.In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-56-0, pages 313-315. DOI: 10.5220/0003414103130315

@conference{iceis11,
author={Shwu{-}Huey Wang. and Yufang Cheng.},
title={DESIGNING A SITUATIONAL 3D VIRTUAL LEARNING ENVIRONMENT TO BRIDGE BUSINESS THEORY AND PRACTICE - The Role of Scaffolding},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2011},
pages={313-315},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003414103130315},
isbn={978-989-8425-56-0},
}

TY - CONF

JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - DESIGNING A SITUATIONAL 3D VIRTUAL LEARNING ENVIRONMENT TO BRIDGE BUSINESS THEORY AND PRACTICE - The Role of Scaffolding
SN - 978-989-8425-56-0
AU - Wang, S.
AU - Cheng, Y.
PY - 2011
SP - 313
EP - 315
DO - 10.5220/0003414103130315

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