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Authors: Eded Tarmedi ; Ratih Hurriyati ; S. Sulastri and Mahardhita Rahayu Purnomo

Affiliation: Universitas Pendidikan Indonesia, Indonesia

Keyword(s): Customer Loyalty, Sharia Marketing, Brand Image, Sharia Banking.

Abstract: The purpose of this study is to determine the image of customer loyalty and its impact on brand image that is influenced by Sharia marketing in Sharia banking. The type of research used is descriptive and verification. The method used is an explanatory survey with simple random sampling technique. The total sample 110 respondents. The data analysis technique used is path analysis with computer software tools SPSS 21.0 assistance. Based on The results of the shows that simultaneous and partial sharia marketing have influence on customer loyalty and brand image.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Tarmedi, E.; Hurriyati, R.; Sulastri, S. and Purnomo, M. (2018). Sharia Marketing Analysis on Customer Loyalty and its Impact on Brand Image. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME; ISBN 978-989-758-333-9; ISSN 2184-3368, SciTePress, pages 38-42. DOI: 10.5220/0007114400380042

@conference{gc-bme18,
author={Eded Tarmedi. and Ratih Hurriyati. and S. Sulastri. and Mahardhita Rahayu Purnomo.},
title={Sharia Marketing Analysis on Customer Loyalty and its Impact on Brand Image},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME},
year={2018},
pages={38-42},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007114400380042},
isbn={978-989-758-333-9},
issn={2184-3368},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME
TI - Sharia Marketing Analysis on Customer Loyalty and its Impact on Brand Image
SN - 978-989-758-333-9
IS - 2184-3368
AU - Tarmedi, E.
AU - Hurriyati, R.
AU - Sulastri, S.
AU - Purnomo, M.
PY - 2018
SP - 38
EP - 42
DO - 10.5220/0007114400380042
PB - SciTePress