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Authors:  Verinita and  Yanti

Affiliation: Universitas Andalas , Indonesia

Keyword(s): marketing management seminar course, stad method (student teams- achievement divisions), student-centered learning (SCL)

Abstract: Marketing Management Seminar courses are given in even semesters. Based on the evaluation of the value that has been done last year it turns out they dominantly choose companies that already exist on line sites so that they imitate the discussion of the case. This makes students' analytical and achievement abilities and interaction skills lower. To overcome these shortcomings, applied STAD method (Student Teams - Achievement Divisions). STAD learning model includes cooperative learning model. The cooperative learning model is encouraged to cooperate on a joint task, work in groups and must coordinate their efforts to complete the task given by the lecturer. The purpose of the cooperative learning model is student academic achievement increase and can accept various diversity from his friend, as well as the development of social skill. Marketing Management Seminar Class consists of 28 students. The students are divided into seven groups, and each group consists of 4 students. Before d iscussing the case of the lecturer will describe the concept in the chapter. After the materials are given lecturers than the next week presentation case. Case distribution will be determined by the lecturer. Implementation of case study teaching models provides significant results. The benefits of STAD method intertwined cooperate among students in completing their tasks, improve student creativity so that the ability of student academic analysis and achievement increases, social interaction among students is also increasing. (More)

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Paper citation in several formats:
Verinita. and Yanti. (2019). Enhancement of Student Understanding of Marketing Management Seminar with STAD Method (Student Teams- Achievement Divisions). In Improving Educational Quality Toward International Standard - ICED-QA; ISBN 978-989-758-392-6, SciTePress, pages 89-91. DOI: 10.5220/0008680300890091

@conference{iced-qa19,
author={Verinita. and Yanti.},
title={Enhancement of Student Understanding of Marketing Management Seminar with STAD Method (Student Teams- Achievement Divisions)},
booktitle={Improving Educational Quality Toward International Standard - ICED-QA},
year={2019},
pages={89-91},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008680300890091},
isbn={978-989-758-392-6},
}

TY - CONF

JO - Improving Educational Quality Toward International Standard - ICED-QA
TI - Enhancement of Student Understanding of Marketing Management Seminar with STAD Method (Student Teams- Achievement Divisions)
SN - 978-989-758-392-6
AU - Verinita.
AU - Yanti.
PY - 2019
SP - 89
EP - 91
DO - 10.5220/0008680300890091
PB - SciTePress

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