loading
Papers Papers/2022 Papers Papers/2022

Research.Publish.Connect.

Paper

Paper Unlock

Authors: Seng Wai Loke ; Arkady Zaslavsky and Bijyendra Jain

Affiliation: School of Computer Science and Software Engineering, Monash University, Australia

Abstract: We consider the notion of ephemeral personal goods that can be traded wirelessly, capitalizing on the anytime anywhere capability of mobile and wireless technologies which permits immediacy of action. More specifically, this paper considers a market-based mechanism for controlling the flow of advertisements from businesses to the mobile devices of potential customers. The mechanism relies on recognizing that the screen estate of a mobile device user at appropriate contexts (e.g., time and place) is a commodity in itself, and that businesses might pay to “purchase” or “rent” the screen estate of the masses, and in doing so, purchase the right to send advertisements to users. We describe an implementation using the JADE-LEAP multiagent toolkit, and discuss open issues.

CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 3.21.231.245

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Wai Loke, S.; Zaslavsky, A. and Jain, B. (2004). Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements. In Proceedings of the 3rd International Workshop on Wireless Information Systems (ICEIS 2004) - WIS; ISBN 972-8865-02-3, SciTePress, pages 127-133. DOI: 10.5220/0002667701270133

@conference{wis04,
author={Seng {Wai Loke}. and Arkady Zaslavsky. and Bijyendra Jain.},
title={Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements},
booktitle={Proceedings of the 3rd International Workshop on Wireless Information Systems (ICEIS 2004) - WIS},
year={2004},
pages={127-133},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002667701270133},
isbn={972-8865-02-3},
}

TY - CONF

JO - Proceedings of the 3rd International Workshop on Wireless Information Systems (ICEIS 2004) - WIS
TI - Wireless Marketing of Ephemeral Personal Goods: the Case of Auctioning Screen Estate for Wireless Advertisements
SN - 972-8865-02-3
AU - Wai Loke, S.
AU - Zaslavsky, A.
AU - Jain, B.
PY - 2004
SP - 127
EP - 133
DO - 10.5220/0002667701270133
PB - SciTePress

- Science and Technology Publications, Lda.
RESOURCES

Proceedings

Papers

Authors

Ontology

CONTACTS

Science and Technology Publications, Lda
Avenida de S. Francisco Xavier, Lote 7 Cv. C,
2900-616 Setúbal, Portugal.

Phone: +351 265 520 185 (National fixed network call)
Fax: +351 265 520 186
Email: info@scitepress.org

EXTERNAL LINKS

PRIMORIS

INSTICC

SCITEVENTS

CROSSREF

PROCEEDINGS SUBMITTED FOR INDEXATION BY:

dblp

Ei Compendex

SCOPUS

Semantic Scholar

Google Scholar

Microsoft Academic