loading
Documents

Research.Publish.Connect.

Paper

Paper Unlock

Authors: Rasika Irpenwar ; Nakul Gupta ; Rahul Ignatius and Mathangi Ramanchandran

Affiliation: [24]7 Ilabs, India

ISBN: 978-989-758-244-8

ISSN: 2184-5034

Keyword(s): Design of Experiments, Big Data, Experimentation in Big Data, User Experience.

Abstract: In today's world for we use online medium for virtually every aspect of our lives. Companies run controlled web experiments to make data driven decisions, to provide an intuitive online experience. We see a big correlation between online customer behaviors and designs and personal treatment, which could be used to create better customer engagement. In this paper we have studied the impact of design elements on chat invites*, by running experiments on a small population, using machine learning algorithms. Based on this we identify significant elements and build the most opportune personalized messages on invites. Statistical results show that, more visitors on the website accept chat invites which are personalized and optimized for the design. At [24]7, we have experimented extensively on user inter- face designs and journey based personalization which resulted in positive impact on our annual revenue.

PDF ImageFull Text

Download
CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 3.237.66.86

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Irpenwar, R.; Gupta, N.; Ignatius, R. and Ramanchandran, M. (2017). Data Driven Web Experimentation on Design and Personalization.In Proceedings of the 2nd International Conference on Complexity, Future Information Systems and Risk - Volume 1: COMPLEXIS, ISBN 978-989-758-244-8, ISSN 2184-5034, pages 152-158. DOI: 10.5220/0006379801520158

@conference{complexis17,
author={Rasika Irpenwar. and Nakul Gupta. and Rahul Ignatius. and Mathangi Ramanchandran.},
title={Data Driven Web Experimentation on Design and Personalization},
booktitle={Proceedings of the 2nd International Conference on Complexity, Future Information Systems and Risk - Volume 1: COMPLEXIS,},
year={2017},
pages={152-158},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006379801520158},
isbn={978-989-758-244-8},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Complexity, Future Information Systems and Risk - Volume 1: COMPLEXIS,
TI - Data Driven Web Experimentation on Design and Personalization
SN - 978-989-758-244-8
AU - Irpenwar, R.
AU - Gupta, N.
AU - Ignatius, R.
AU - Ramanchandran, M.
PY - 2017
SP - 152
EP - 158
DO - 10.5220/0006379801520158

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.