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Authors:  Aprilivianto ; Dyah Sugandini and Mohamad Irhas Effendi

Affiliation: Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

ISBN: 978-989-758-471-8

Keyword(s): Trust, perceived risk, perceived usefulness, perceived ease of use, online shopping

Abstract: This study aims to analyze the influence of trust, risk perception, perceived usefulness, and perceived ease of use together with buying interest online. This research is a quantitative study with an active student population in the Special Region of Yogyakarta University. The sampling technique uses a purposive sampling method with a sample size of 200 people. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used is the Multiple Linear Regression. The results of this study indicate that trust, risk perception, perceived usefulness, and perceived ease of use have a significant effect on the intention to buy online shop.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Aprilivianto.; Sugandini, D. and Effendi, M. (2020). Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 251-256. DOI: 10.5220/0009963302510256

@conference{icbeem20,
author={Aprilivianto. and Dyah Sugandini. and Mohamad Irhas Effendi.},
title={Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2020},
pages={251-256},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009963302510256},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Trust, Risk, Perceived Usefulness, and Ease of Use on Intention to Online Shopping Behavior
SN - 978-989-758-471-8
AU - Aprilivianto.
AU - Sugandini, D.
AU - Effendi, M.
PY - 2020
SP - 251
EP - 256
DO - 10.5220/0009963302510256

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