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Authors: Jose Duarte 1 ; 2 ; Leonardo Marques 1 ; 2 ; Bruno Gadelha 1 ; 2 and Tayana Conte 1 ; 2

Affiliations: 1 Federal University of Amazonas (UFAM), Manaus, Amazonas, 69067-005, Brazil ; 2 USES Research Group, Institute of Computing (IComp), Manaus, Amazonas, Brazil

Keyword(s): Metaverse, Immersion, Interaction, User Experience, Gather.town, Metaverse Plataform.

Abstract: As UX becomes important in future digital technologies, Immersion is considered an essential UX aspect in emerging technologies, including Metaverse. Big tech companies have been interested in Metaverse platforms and services. Because the Metaverse has only recently begun to be studied, We are still on the way to exploring it, although its concept has been proposed for more than 30 years. We present an investigation into the factors that promote Immersion in Metaverse platforms using Gather.town. We promote an immersive experience on the Gather.town platform and then conduct a focus group to capture participants’ perceptions. We performed a qualitative analysis to identify the factors that most contributed to the Immersion in the experience. Our findings provide implications for how the Metaverse platforms should be designed and what factors should be emphasized to promote a good user experience in terms of Immersion.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Duarte, J.; Marques, L.; Gadelha, B. and Conte, T. (2023). An Experience in the Gather.town: Factors That Promote Immersion in Systems for the Metaverse. In Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS; ISBN 978-989-758-648-4; ISSN 2184-4992, SciTePress, pages 304-311. DOI: 10.5220/0011849000003467

@conference{iceis23,
author={Jose Duarte. and Leonardo Marques. and Bruno Gadelha. and Tayana Conte.},
title={An Experience in the Gather.town: Factors That Promote Immersion in Systems for the Metaverse},
booktitle={Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS},
year={2023},
pages={304-311},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011849000003467},
isbn={978-989-758-648-4},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 25th International Conference on Enterprise Information Systems - Volume 2: ICEIS
TI - An Experience in the Gather.town: Factors That Promote Immersion in Systems for the Metaverse
SN - 978-989-758-648-4
IS - 2184-4992
AU - Duarte, J.
AU - Marques, L.
AU - Gadelha, B.
AU - Conte, T.
PY - 2023
SP - 304
EP - 311
DO - 10.5220/0011849000003467
PB - SciTePress