Authors:
Lukman Supriadi
and
Aceng Ruhendi Syaifullah
Affiliation:
Universitas Pendidikan Indonesia, Indonesia
Keyword(s):
Metaphor, conceptual metaphor, good governance, source domain, target domain.
Abstract:
Political speeches are often rowdy by various styles of rhetoric. Metaphor, for instance, becomes one of intensive linguistic features employed in the language of politics by the elites in various parts of the world. With regard to this issue, the present study focuses on investigating the form and meaning of metaphor acquired through the mapping between source domain and target domain in Jakarta gubernatorial candidates’ speeches 2017. In addition, the study also aims to describe the similarities and differences, as well as to address its relation to the concept of good governance through the metaphorical expressions found in the study. The data in this qualitative research were collected through observation method and note-taking. Based on the results of the study, it can be revealed that the application of conceptual metaphor by the candidates seems to considerably vary and not only discuss political issues but they also discuss the ongoing phenomena to make the people realize the
major problems and understand the visions of each candidate. Findings also disclosed that metaphor with regard to the concept of good governance was employed to conceptualize a number of leadership values which tend to be abstract such as country, power, democracy, integration and transparency, law enforcement, social inequalities, and accountability. The results disclosed an overview analysis as well as revealed the importance of interpreting the language use according to the context for in some cases language might be literal and sometimes it might be metaphorical.
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