loading
Papers

Research.Publish.Connect.

Paper

Paper Unlock

Authors: Mayumi Oyama-Higa 1 and Tiejun Miao 2

Affiliations: 1 Kwansei Gakuin University, Japan ; 2 CCI Corporation, Kitashinagawa, Japan

ISBN: 978-989-8111-51-7

Keyword(s): Fractal dimension, Sensitivity index, Product packaging.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Enterprise Software Technologies ; Intelligent Problem Solving ; Knowledge Engineering and Ontology Development ; Knowledge-Based Systems ; Software Engineering ; Symbolic Systems

Abstract: Until now, the evaluation of product packaging has been performed subjectively since no other way existed. Previous research has also shown that people tend to prefer images with high fractal dimension. If so, then the fractal dimension of product package images should enable a determination of how preferable product packages would be, or function as an index to estimate whether product packages would attract attention. In this study, we calculated the fractal dimension for packages of 45 types of canned beer. We performed a comparative analysis using the standard deviation method to determine the degree to which the product packages influenced the potential customer’s impression of the product. The results showed that the fractal dimension is highly important to an objective evaluation.

PDF ImageFull Text

Download
CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 35.175.120.174

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Oyama-Higa M.; Miao T. and (2008). RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING.In Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT, ISBN 978-989-8111-51-7, pages 349-355. DOI: 10.5220/0001878803490355

@conference{icsoft08,
author={Mayumi Oyama{-}Higa and Tiejun Miao},
title={RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING},
booktitle={Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT,},
year={2008},
pages={349-355},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001878803490355},
isbn={978-989-8111-51-7},
}

TY - CONF

JO - Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT,
TI - RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING
SN - 978-989-8111-51-7
AU - Oyama-Higa, M.
AU - Miao, T.
PY - 2008
SP - 349
EP - 355
DO - 10.5220/0001878803490355

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.