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Authors: Mayumi Oyama-Higa 1 and Tiejun Miao 2

Affiliations: 1 Kwansei Gakuin University, Japan ; 2 CCI Corporation, Kitashinagawa, Japan

Keyword(s): Fractal dimension, Sensitivity index, Product packaging.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Enterprise Software Technologies ; Intelligent Problem Solving ; Knowledge Engineering and Ontology Development ; Knowledge-Based Systems ; Software Engineering ; Symbolic Systems

Abstract: Until now, the evaluation of product packaging has been performed subjectively since no other way existed. Previous research has also shown that people tend to prefer images with high fractal dimension. If so, then the fractal dimension of product package images should enable a determination of how preferable product packages would be, or function as an index to estimate whether product packages would attract attention. In this study, we calculated the fractal dimension for packages of 45 types of canned beer. We performed a comparative analysis using the standard deviation method to determine the degree to which the product packages influenced the potential customer’s impression of the product. The results showed that the fractal dimension is highly important to an objective evaluation.

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Paper citation in several formats:
Oyama-Higa, M. and Miao, T. (2008). RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING. In Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT; ISBN 978-989-8111-51-7; ISSN 2184-2833, SciTePress, pages 349-355. DOI: 10.5220/0001878803490355

@conference{icsoft08,
author={Mayumi Oyama{-}Higa. and Tiejun Miao.},
title={RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING},
booktitle={Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT},
year={2008},
pages={349-355},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001878803490355},
isbn={978-989-8111-51-7},
issn={2184-2833},
}

TY - CONF

JO - Proceedings of the Third International Conference on Software and Data Technologies - Volume 1: ICSOFT
TI - RELATIONSHIP BETWEEN FRACTAL DIMENSION AND SENSITIVITY INDEX OF PRODUCT PACKAGING
SN - 978-989-8111-51-7
IS - 2184-2833
AU - Oyama-Higa, M.
AU - Miao, T.
PY - 2008
SP - 349
EP - 355
DO - 10.5220/0001878803490355
PB - SciTePress

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