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Authors: Rheza Andhika Pamungkas and Martani Huseini

Affiliation: Department of Communication Science, Universitas Indonesia, Depok, Indonesia, Indonesia

ISBN: 978-989-758-408-4

Keyword(s): Effectiveness, Integrated Marketing Communication, Brand Equity, Indonesia Stock Exchange, Capital Market.

Abstract: To improve the Indonesian capital market literacy and increase the number of Indonesian capital market investors, on 12th November 2015 The Indonesia Stock Exchange (IDX) launched a campaign program called "Yuk Nabung Saham". This research aims to determine the effectiveness of the IDX’s Yuk Nabung Saham Program.

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Paper citation in several formats:
Pamungkas, R. and Huseini, M. (2020). The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham. In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB, ISBN 978-989-758-408-4, pages 208-217. DOI: 10.5220/0008429402080217

@conference{icib20,
author={Rheza Andhika Pamungkas. and Martani Huseini.},
title={The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB,},
year={2020},
pages={208-217},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008429402080217},
isbn={978-989-758-408-4},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB,
TI - The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham
SN - 978-989-758-408-4
AU - Pamungkas, R.
AU - Huseini, M.
PY - 2020
SP - 208
EP - 217
DO - 10.5220/0008429402080217

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