Authors:
Anisah Firli
1
;
Lili Adi Wibowo
2
;
Mokh Adib Sultan
2
and
Yudi Azis
3
Affiliations:
1
Universitas Pendidikan Indonesia and Telkom University, Indonesia
;
2
Universitas Pendidikan Indonesia, Indonesia
;
3
Padjajaran University, Indonesia
Keyword(s):
Consumer Perceived Value (CPV), Perceived Risk Value, Aesthetic Value, Innovation Value, Technology, Smartphone.
Abstract:
Consumer Perceived Value is a key to compete with other business competitors. CPV concept roots from the consumer’s point of view related to overall assessment of products and services based on their perceptions of “what I get from what I give”. Several previous studies have largely focused on the identification of variables that determine the CPV, which stems from the quality and price, then becomes more complex, and continues to develop until today. This research aims at proposing an integrating model by combining variables based on the previous research and testing them with empirical data. This research employs descriptive and verification method. The empirical data were collected using a questionnaire administered to smartphone users. This study uses Confirmatory Factor Analysis as an analytical tool in data processing. Moreover, in this study, the CVP determinant variables from the previous studies are combined with innovation value on the model. Then, we name it “Integrated M
odel of CPV”. This study reveals that the integrated model of CPV consists of price value, social value, emotional value, quality value, perceived risk value, aesthetic value, and innovation value.
(More)