Authors:
Lyuza Bayguzina
;
Zilya Safina
and
Asatur Sukyasyan
Affiliation:
Bashkir State University, Karl Marx street 3/4, Ufa, Russian Federation, Russian Federation
Keyword(s):
Financial Sustainability, Region, Banking Sector, Pandemic, Evaluation Indicators, Innovation Products, Biometric USB Tokens.
Abstract:
The article reveals the theoretical essence of the category «financial stability of the region», has detected
distinctive features of the financial system in conjunction with the economic growth of the region. In the
authors' opinion, the most significant factors influencing the financial stability of the region after the pandemic
are highlighted. On the example of the subject of the Russian Federation - the Republic of Bashkortostan, the
banking factor and its recovery after the pandemic are considered. The authors cite domestic experience in
the development and implementation of banking services for remote customer service in the Republic of
Bashkortostan. The pandemic turned out to be the push that activated their internal mechanisms and launched
those processes that can no longer be stopped. In connection with the digitalization of the banking sector and
the development of digital technologies, society has a natural demand for new and modern banking products
and services. The eme
rgence of new banking opportunities for the population and business that meet the needs
of the digital world increases the competitiveness of the country's economy in its entirety.
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