Authors:
Juchong Liu
;
Zhenji Zhang
and
Jingyuan Zeng
Affiliation:
School of Economics and Management and Beijing Jiaotong University, China
Keyword(s):
Web 2.0, Business Model, Profit Point, Webpage.
Related
Ontology
Subjects/Areas/Topics:
Electronic Commerce
;
Enterprise Information Systems
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Web 2.0 and Social Networking Controls
;
Web Information Systems and Technologies
Abstract:
Web 2.0, with its social, free, and open characteristics, has been bringing the Internet a profound evolution within less than a decade by increasing the applications of Web 2.0 elements. In the academia, most research is focused on the concept, characteristics and theoretical basic research of Web 2.0. Instead, this paper reviews the literature about Web 2.0 research first, introducing the definition, the theoretical basis, the features and business model of it; thence puts emphasis on studying the “Teainchina” case to demonstrate the real application of Web 2.0 elements; ultimately, this paper concludes that business model is truly important, but the site's profitability is even more vital by putting forward Profit Point and analysing it. Internet companies should deliberate websites design under the theory of Web 2.0 to explore Profit Point and then carry out promotion and marketing of the website to manage internet business well.