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Authors: Mochamad Syaefudin 1 ; Umaimah Wahid 1 ; Indah Suryawati 1 and Darmawan Napitupulu 2

Affiliations: 1 Universitas Budi Luhur, Indonesia ; 2 Indonesian Institute of Sciences, Indonesia

Keyword(s): Public Relations, Brand Image, Innovation, Citizen, Journalist

Abstract: As the new TV, NET comes with a variety of formats and content that is different from the existing television, this makes the strategy that must be done to build a brand image must be different from other televisions. This study aims to find out the public relations strategy to build a brand image in technological innovation and the production of a case study television program on a citizen journalist program on NET TV. The focus of the problem is on how the strategies used to build brand image in technological innovation and the production of case study television programs in citizen journalist programs on NET TV. The theory used is the theory of diffusion of innovation and SWOT analysis. The research paradigm is post positivism, the qualitative approach and the method used are case studies. Data collection is done by interviews and observation. The results of the study show that the public relations strategy carried out has been going well, but it is not yet in line with the good s hare and television ratings. (More)

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Paper citation in several formats:
Syaefudin, M.; Wahid, U.; Suryawati, I. and Napitupulu, D. (2020). Building Television Brand Image through Public Relations Regarding Technology Innovation. In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES; ISBN 978-989-758-432-9, SciTePress, pages 35-38. DOI: 10.5220/0009491800350038

@conference{unicees20,
author={Mochamad Syaefudin. and Umaimah Wahid. and Indah Suryawati. and Darmawan Napitupulu.},
title={Building Television Brand Image through Public Relations Regarding Technology Innovation},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES},
year={2020},
pages={35-38},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009491800350038},
isbn={978-989-758-432-9},
}

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES
TI - Building Television Brand Image through Public Relations Regarding Technology Innovation
SN - 978-989-758-432-9
AU - Syaefudin, M.
AU - Wahid, U.
AU - Suryawati, I.
AU - Napitupulu, D.
PY - 2020
SP - 35
EP - 38
DO - 10.5220/0009491800350038
PB - SciTePress

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