Authors:
María Garrido
;
José Jesús Castro-Schez
;
Rubén Grande
;
Santiago Schez-Sobrino
and
David Vallejo
Affiliation:
School of Computer Science, Department of Technologies and Information Systems, University of Castilla-La Mancha, Paseo de la Universidad 4, 13071 Ciudad Real, Spain
Keyword(s):
Electronic Commerce, Recommendation System, Digital Transformation.
Abstract:
This paper introduces an innovative strategy for an e-commerce portal designed to support small and medium-sized enterprises (SMEs), integrating local businesses not directly related to product sales, referred to as “satel-lite businesses”, such as bars, restaurants, cinemas or sports facilities. This proposal modifies the existing VR-ZOCO e-commerce portal structure to strengthen local economies, facilitating a symbiosis between online shopping and physical leisure activities. Following a purchase on the portal, users are offered the option to collect their products at specific local points. Linked to this collection act, personalized “leisure plans” are generated, based on “leisure activities” from satellite businesses. This initiative not only promotes the digital growth of SMEs but also encourages the revitalization and sustainable development of local communities. This paper details the fundamental concepts emphasizing how the interaction between online shopping and physical lei
sure activities can enrich the consumer experience and simultaneously support local businesses. The research proposes a balanced solution that aligns with modern consumer expectations and contributes to local economic and social growth, representing a significant advancement in the digital transformation of SMEs.
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