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Authors: Rd. Dian H. Utama ; Vicky Astria Dewi ; Agus Rahayu and B. Lena Nuryanti

Affiliation: Universitas Pendidikan Indonesia, Indonesia

Keyword(s): Shopping Experience, Repurchase Intention, E-commerce, E-commerce B2C.

Abstract: This study was conducted to see how much the effect of shopping experience influencing repurchase intention. Type of research is descriptive and verificative with random sampling of 310 respondents. Data analysis technique used path analysis. The design of this study is cross sectional method with a certain period of time.Based on research results by using path analysis showed that shopping experience significantly influenced repurchase intention.The difference of this study with other studies that based on the object of research, measurement instruments that are used, the sample population research and studies. In this study, using the theory of journals and books, so the theory used is different.

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Paper citation in several formats:
Utama, R.; Dewi, V.; Rahayu, A. and Nuryanti, B. (2018). Repurchase Intention Influenced Shopping Experience E-Commerce B2C. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME; ISBN 978-989-758-333-9; ISSN 2184-3368, SciTePress, pages 158-163. DOI: 10.5220/0007116501580163

@conference{gc-bme18,
author={Rd. Dian H. Utama. and Vicky Astria Dewi. and Agus Rahayu. and B. Lena Nuryanti.},
title={Repurchase Intention Influenced Shopping Experience E-Commerce B2C},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME},
year={2018},
pages={158-163},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007116501580163},
isbn={978-989-758-333-9},
issn={2184-3368},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME
TI - Repurchase Intention Influenced Shopping Experience E-Commerce B2C
SN - 978-989-758-333-9
IS - 2184-3368
AU - Utama, R.
AU - Dewi, V.
AU - Rahayu, A.
AU - Nuryanti, B.
PY - 2018
SP - 158
EP - 163
DO - 10.5220/0007116501580163
PB - SciTePress

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