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Authors: Daniela Ambrosino and Veronica Asta

Affiliation: Department of Economics and business studies, University of Genova, Via Vivaldi 5, 16126, Genoa, Italy

Keyword(s): Cruise Offer Decision Process, Evaluation of Cruise Offer, Optimization Model.

Abstract: This work focuses on the problem of evaluating and improving a current offer, when the market changes due to either new customers demands or new actions of competitors. A model for evaluating the current offer of cruise itineraries is proposed. A case study related to the Mediterranean sea cruise offer is presented. Offers have been compared in terms of demand satisfaction, revenue, costs, accessibility and appealing values that are important information that can help the decision maker to choose the best offer in accordance with the trend of the demand, the future business development and the future companys strategies. The current situation due to COVID-19 pandemic represents an extreme case that poses new decision problems and requires different analysis due to very high level of uncertainty. The present paper can furnish useful insights for facing some of the emerging decision problems but it is dedicated to help decision makers in evaluating the cruise offer when changes occur i n a single market or in a limited area. (More)

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Paper citation in several formats:
Ambrosino, D. and Asta, V. (2021). An Optimization Model to Help Cruise Companies to Evaluate their Offer in a Basin. In Proceedings of the 10th International Conference on Operations Research and Enterprise Systems - ICORES; ISBN 978-989-758-485-5; ISSN 2184-4372, SciTePress, pages 375-383. DOI: 10.5220/0010350203750383

@conference{icores21,
author={Daniela Ambrosino. and Veronica Asta.},
title={An Optimization Model to Help Cruise Companies to Evaluate their Offer in a Basin},
booktitle={Proceedings of the 10th International Conference on Operations Research and Enterprise Systems - ICORES},
year={2021},
pages={375-383},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010350203750383},
isbn={978-989-758-485-5},
issn={2184-4372},
}

TY - CONF

JO - Proceedings of the 10th International Conference on Operations Research and Enterprise Systems - ICORES
TI - An Optimization Model to Help Cruise Companies to Evaluate their Offer in a Basin
SN - 978-989-758-485-5
IS - 2184-4372
AU - Ambrosino, D.
AU - Asta, V.
PY - 2021
SP - 375
EP - 383
DO - 10.5220/0010350203750383
PB - SciTePress

- Science and Technology Publications, Lda.
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