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Authors: Kartika Nuringsih ;  Nuryasman and  Cokki

Affiliation: Universitas Tarumanagara, Indonesia

Keyword(s): SWOT, QSPM, Ecotourism, Sustainable Development, Kalibiru.

Abstract: The purpose of the article is for evaluating strategies of the developing Kalibiru destination. Since has been established by communal forest farmers association in 2010, the visitor arrivals growing up until 2016. However, the performance tends to down in 2017. Therefore, the managing of ecotourism in Kalibiru needs to evaluate the competitiveness of attraction in the destination. SWOT and QSPM analysis were used to make the decisions and suggest strategies planning in ecotourism sector. The results find that the implementation of sustainable development in Kalibiru was frugal. Thus, to improve competitiveness, the manager should be able to use the output of SWOT and QSPM approach as a tool for managing destination and promoting sustainable development. Determining the strategies should not be in contradiction to regulation in Kulon Progo. The choice of decision must consider the priority of duration, with specialization in the short, medium, or long term. By using these strategies, the Kalibiru developers can pay attention to the stability of the triple bottom line strategy. Thereafter, they are able to maintain the competitiveness and to achieve target number of visitors at the Kalibiru destination. (More)

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Paper citation in several formats:
Nuringsih, K.; Nuryasman. and Cokki. (2019). Kalibiru Ecotourism: The Implementation of Sustainable Development in Rural Kulon Progo, Yogyakarta. In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar; ISBN 978-989-758-363-6, SciTePress, pages 19-25. DOI: 10.5220/0008487500190025

@conference{icebm untar19,
author={Kartika Nuringsih. and Nuryasman. and Cokki.},
title={Kalibiru Ecotourism: The Implementation of Sustainable Development in Rural Kulon Progo, Yogyakarta},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar},
year={2019},
pages={19-25},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008487500190025},
isbn={978-989-758-363-6},
}

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar
TI - Kalibiru Ecotourism: The Implementation of Sustainable Development in Rural Kulon Progo, Yogyakarta
SN - 978-989-758-363-6
AU - Nuringsih, K.
AU - Nuryasman.
AU - Cokki.
PY - 2019
SP - 19
EP - 25
DO - 10.5220/0008487500190025
PB - SciTePress