Authors:
Mohammad Agung Akhdani
and
Nawiroh Vera
Affiliation:
Universitas Budi Luhur, Indonesia
Keyword(s):
Hate Speech, Netnography. Social media, Facebook Fanpages
Abstract:
Social media is often a means to spread the utterance of hatred. Many cases of hate speech that we can see on social media. The purpose of this study is to see what forms of hate speech on social media are posted by Facebook fanpages 2019 Change President. The approach used in this study is descriptive-qualitative with the Netnography method. Netnography is a method used to see social or cultural phenomena that occur in cyber space. Phenomenon of hate speech by facebook fanpages 2019 Change the President to be analyzed by using four levels, namely media space, media documents, media objects and experience. The results of this study at the level of the media room, Facebook fanpages 2019 Change the President was used as a media that spread the utterance of hatred. at the level of media documents, content posted by facebook fanpages 2019 Change President in the form of writing, photos, memes, pictures and videos containing utterances of hate speech. At the level of the media object, one
user with another user can interact through the comment column. However, the interaction that occurred in the comments column also indicated speeches of hatred. In the level of experience, this Facebook fanpages are used to invite or incite other users to also make an indication of the expression of hatred towards certain parties.
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