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Author: Chieh-Yuan Tsai

Affiliation: Yuan Ze University, Taiwan

ISBN: 978-989-8111-11-1

Keyword(s): e-Commerce, Customer Relationship Management, Data Mining, LabelSOM, Fuzzy Decision Tree.

Related Ontology Subjects/Areas/Topics: Business Analytics ; Business and Social Applications ; Communication and Software Technologies and Architectures ; CRM and Business Solutions ; Data Engineering ; Data Warehouses and Data Mining ; e-Business ; e-Marketing and Consumer Behaviour ; Enterprise Information Systems ; Enterprise Software Technologies ; Global Communication Information Systems and Services ; Software Engineering ; Telecommunications

Abstract: Credit card is one of the most popular e-payment approaches in current online e-commerce. To consolidate valuable customers, card issuers invest a lot of money to maintain good relationship with their customers. Although several efforts have been done in studying card usage motivation, few researches emphasize on credit card usage behaviour analysis when time periods change from t to t+1. To address this issue, an integrated data mining approach is proposed in this paper. First, the customer profile and their transaction data at time period t are retrieved from databases. Second, a LabelSOM neural network groups customers into segments and identify critical characteristics for each group. Third, a fuzzy decision tree algorithm is used to construct usage behaviour rules of interesting customer groups. Finally, these rules are used to analysis the behaviour changes between time periods t and t+1. An implementation case using a practical credit card database provided by a commercial bank in Taiwan is illustrated to show the benefits of the proposed framework. (More)

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Paper citation in several formats:
Tsai C. and (2007). A CREDIT CARD USAGE BEHAVIOUR ANALYSIS FRAMEWORK - A DATA MINING APPROACH.In Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007) ISBN 978-989-8111-11-1, pages 219-226. DOI: 10.5220/0002108102190226

@conference{ice-b07,
author={Chieh{-}Yuan Tsai},
title={A CREDIT CARD USAGE BEHAVIOUR ANALYSIS FRAMEWORK - A DATA MINING APPROACH},
booktitle={Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)},
year={2007},
pages={219-226},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002108102190226},
isbn={978-989-8111-11-1},
}

TY - CONF

JO - Proceedings of the Second International Conference on e-Business - Volume 1: ICE-B, (ICETE 2007)
TI - A CREDIT CARD USAGE BEHAVIOUR ANALYSIS FRAMEWORK - A DATA MINING APPROACH
SN - 978-989-8111-11-1
AU - Tsai, C.
PY - 2007
SP - 219
EP - 226
DO - 10.5220/0002108102190226

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