MOBILE TOURISM SERVICES - Experiences from Three Services on Trial

Niklas Eriksson; Peter Strandvik

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Paper

MOBILE TOURISM SERVICES - Experiences from Three Services on Trial

Topics: M-Business and Ubiquitous Services; Mobile Services and Architectures

In Proceedings of the International Conference on e-Business - Volume 0ICETE, 115-123, 2008 , Porto, Portugal

Authors: Niklas Eriksson and Peter Strandvik

Affiliation: Institute for Advanced Management Systems Research, ÅboAkademi University, Finland

Keyword(s): Mobile tourism services, technology adoption.

Related Ontology Subjects/Areas/Topics: e-Business ; Enterprise Information Systems ; M-Business and Ubiquitous Services ; Mobile Services and Architectures ; Web and Mobile Business Systems and Services

Abstract: For this study a field trial was conducted to identify the determinants for tourists’ intentions to use three trial services targeting tourists on tour, in this case on the Åland Islands in Finland. We identified that the major barrier for the non usage of the trial services was linked to the type of travel that the trial group participated in. Also price transparency and ease of use especially ease to take new mobile services into use should be highlighted in mobile tourism service development. Moreover, we came across some basic reminders to take into account when commercializing mobile services, such as carefully define a customer target group, estimate potential usage volume and plan marketing / sales tactics. These aspects are not necessarily realized enough in technology development.

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Paper citation in several formats:

Eriksson, N. and Strandvik, P. (2008). MOBILE TOURISM SERVICES - Experiences from Three Services on Trial. In Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B; ISBN 978-989-8111-58-6, SciTePress, pages 115-123. DOI: 10.5220/0001904001150123

@conference{ice-b08,
author={Niklas Eriksson. and Peter Strandvik.},
title={MOBILE TOURISM SERVICES - Experiences from Three Services on Trial},
booktitle={Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B},
year={2008},
pages={115-123},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001904001150123},
isbn={978-989-8111-58-6},
}

TY - CONF

JO - Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B
TI - MOBILE TOURISM SERVICES - Experiences from Three Services on Trial
SN - 978-989-8111-58-6
AU - Eriksson, N.
AU - Strandvik, P.
PY - 2008
SP - 115
EP - 123
DO - 10.5220/0001904001150123
PB - SciTePress