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Authors: Ninik Probosari ; Kartika Ayu Ardhanariswari and Ari Wijayanti

Affiliation: Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

ISBN: 978-989-758-471-8

Keyword(s): Branding, Microfinance, Small, and Medium Enterprises (MSME), Intellectual Property Rights

Abstract: The emergence of branding on MSME's products causes by the needed for the identity for products of MSME's for entering in the national market, thus increasing penetration. In fact, many MSME s are not yet aware of the importance of branding for competitiveness and not aware of the importance of protecting intellectual property rights. The MSME's are more focused on aspects of product sales. The purpose of the research is that known the business conditions and application of branding of MSME's snacks and implementations of the socialization of intellectual property rights in the Yogyakarta District. The result of this activity is to increase entrepreneurial skills to the community by providing capabilities to homemakers and youth to teaching how to market product results online and branding good, also awareness of the importance and the process of registering intellectual property rights.ding capabilities to homemakers and youth to teaching how to market product results online and bra nding good, also awareness of the importance and the process of registering intellectual property rights. (More)

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Paper citation in several formats:
Probosari, N.; Ardhanariswari, K. and Wijayanti, A. (2020). The Implementation of Branding and Socialization of Intellectual Property Rights in the Microfinance, Small, and Medium Enterprises (MSME) Community in Yogyakarta.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 246-250. DOI: 10.5220/0009962002460250

@conference{icbeem20,
author={Ninik Probosari. and Kartika Ayu Ardhanariswari. and Ari Wijayanti.},
title={The Implementation of Branding and Socialization of Intellectual Property Rights in the Microfinance, Small, and Medium Enterprises (MSME) Community in Yogyakarta},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2020},
pages={246-250},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009962002460250},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - The Implementation of Branding and Socialization of Intellectual Property Rights in the Microfinance, Small, and Medium Enterprises (MSME) Community in Yogyakarta
SN - 978-989-758-471-8
AU - Probosari, N.
AU - Ardhanariswari, K.
AU - Wijayanti, A.
PY - 2020
SP - 246
EP - 250
DO - 10.5220/0009962002460250

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