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Authors: Barbara S. Zaunbrecher ; Katrin Arning and Martina Ziefle

Affiliation: RWTH Aachen University, Germany

ISBN: 978-989-758-292-9

ISSN: 2184-4968

Keyword(s): Emotions, Technology Acceptance, Energy Transition, Semantic Differential.

Related Ontology Subjects/Areas/Topics: Energy and Economy ; Energy-Aware Systems and Technologies ; Renewable Energy Resources ; Smart Cities ; User-Centred and Participatory Design of Services and Systems for Smart Cities

Abstract: To foster a socially accepted energy transition, it is essential to gain insights into motives for acceptance or rejection of technologies related to renewable energies. The study aims to shed light on the emotional evaluation of renewable energy technologies and in how far the affective responses are correlated with the acceptance of those technologies. An empirical study is conducted in which a semantic differential is used to assess emotional evaluation of wind power, solar power (PV) and biomass for electricity production. Furthermore, general acceptance of the technologies was assessed. It was found that not only did the technologies differ in terms of emotional responses they evoked, but that those responses also varied significantly between groups of high and low levels of acceptance concerning the respective energy technology. By analyzing spontaneous associations with the three energy sources, possible reasons for the affective evaluations were identified, which can provide e ssential topics for the communication about those technologies. Overall, the three renewable energy technologies revealed different emotional evaluations which might considerably impact the overall acceptance. It is argued that knowledge about such affective perceptions is useful to tailor energy technology development in early phases and to steer public information and communication strategies. (More)

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Paper citation in several formats:
Zaunbrecher, B.; Arning, K. and Ziefle, M. (2018). The Good, the Bad and the Ugly: Affect and its Role for Renewable Energy Acceptance.In Proceedings of the 7th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS, ISBN 978-989-758-292-9, ISSN 2184-4968, pages 325-336. DOI: 10.5220/0006795003250336

@conference{smartgreens18,
author={Barbara S. Zaunbrecher. and Katrin Arning. and Martina Ziefle.},
title={The Good, the Bad and the Ugly: Affect and its Role for Renewable Energy Acceptance},
booktitle={Proceedings of the 7th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS,},
year={2018},
pages={325-336},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006795003250336},
isbn={978-989-758-292-9},
}

TY - CONF

JO - Proceedings of the 7th International Conference on Smart Cities and Green ICT Systems - Volume 1: SMARTGREENS,
TI - The Good, the Bad and the Ugly: Affect and its Role for Renewable Energy Acceptance
SN - 978-989-758-292-9
AU - Zaunbrecher, B.
AU - Arning, K.
AU - Ziefle, M.
PY - 2018
SP - 325
EP - 336
DO - 10.5220/0006795003250336

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