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Author: Mohamad Ario Susanto

Affiliation: Department of Communication Science, Universitas Indonesia, Salemba, Jakarta and Indonesia

ISBN: 978-989-758-313-1

Keyword(s): internet advertising, internet marketing, social media, image branding.

Abstract: The competition in the food industry is becoming increasingly tighter. Advertisements introducing food products are being disseminated to the community through various media. Currently, internet media is most widely used to advertise products. By utilizing website banners and social media, businesses especially inthe food manufacturing sector, can reach their customers widely at lower costs. Marketing by using the online media requires a strategy to target the prospective buyers who are expected to recognize the products offered and trigger an increase in sales. This case study is based on observation of one of the business actors in building their product image. It concludes that the business actors have to be aware of sensitive issues affecting the food industries such as halal and fake reports circulated online about hazardous food ingredients.

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Paper citation in several formats:
Susanto, M. (2017). Construction of Snack Category Product Image Using Social Media - Case Study: Jetz Snacks.In 4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS, ISBN 978-989-758-313-1, pages 1-1. DOI: 10.5220/0007030800010001

@conference{icosaps17,
author={Mohamad Ario Susanto.},
title={Construction of Snack Category Product Image Using Social Media - Case Study: Jetz Snacks},
booktitle={4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS,},
year={2017},
pages={1-1},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007030800010001},
isbn={978-989-758-313-1},
}

TY - CONF

JO - 4th INTERNATIONAL CONFERENCE ON SOCIAL AND POLITICAL SCIENCES - Volume 1: IcoSaPS,
TI - Construction of Snack Category Product Image Using Social Media - Case Study: Jetz Snacks
SN - 978-989-758-313-1
AU - Susanto, M.
PY - 2017
SP - 1
EP - 1
DO - 10.5220/0007030800010001

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