loading
Papers Papers/2020

Research.Publish.Connect.

Paper

Authors: Indra Kusumawardhani and Dian Indri Purnamasari

Affiliation: Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia

ISBN: 978-989-758-471-8

Keyword(s): Creative Innovation Media, Digital Marketing, Leather Industries.

Abstract: Handicraft industry The cow leather in Yogyakarta is growing rapidly. The empowerment that we want to start is through the creative innovation industry. What is meant by creative innovation is to innovate in terms of the technique of creating outer leather products, both bags, wallets, etc. The next empowerment is digital marketing innovation, which is how a product is shown to have an optimum image at a price that remains affordable in the community. For example, the process of taking product pictures, packaging, and marketing media with social media technology. These problems include (1) socialization issues that creative innovation media and digital marketing media; (2) the problem of developing the application of creative innovation media and digital marketing media; (3) environmental aspects; and (4) network problems that must be increasingly multiplied, owned, tightened, to support various other positive things from craftsmen. The following are the problems and solution s offered by the service team to resolve the issue: The first problem, namely the problem of the socialization of creative innovation media and digital marketing media through training provided to the craftsmen community. (More)

CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 18.206.177.17

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Kusumawardhani, I. and Purnamasari, D. (2020). Application of Creative Innovation Media and Digital Marketing of Leather Industries in Banguntapan, Yogyakarta.In Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM, ISBN 978-989-758-471-8, pages 296-299. DOI: 10.5220/0009965002960299

@conference{icbeem20,
author={Indra Kusumawardhani. and Dian Indri Purnamasari.},
title={Application of Creative Innovation Media and Digital Marketing of Leather Industries in Banguntapan, Yogyakarta},
booktitle={Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,},
year={2020},
pages={296-299},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009965002960299},
isbn={978-989-758-471-8},
}

TY - CONF

JO - Proceedings of the International Conference of Business, Economy, Entrepreneurship and Management - Volume 1: ICBEEM,
TI - Application of Creative Innovation Media and Digital Marketing of Leather Industries in Banguntapan, Yogyakarta
SN - 978-989-758-471-8
AU - Kusumawardhani, I.
AU - Purnamasari, D.
PY - 2020
SP - 296
EP - 299
DO - 10.5220/0009965002960299

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.