Authors:
Indra Kusumawardhani
and
Dian Indri Purnamasari
Affiliation:
Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
Keyword(s):
Creative Innovation Media, Digital Marketing, Leather Industries.
Abstract:
Handicraft industry The cow leather in Yogyakarta is growing rapidly. The empowerment that we want to
start is through the creative innovation industry. What is meant by creative innovation is to innovate in
terms of the technique of creating outer leather products, both bags, wallets, etc. The next empowerment is
digital marketing innovation, which is how a product is shown to have an optimum image at a price that
remains affordable in the community. For example, the process of taking product pictures, packaging, and
marketing media with social media technology. These problems include (1) socialization issues that
creative innovation media and digital marketing media; (2) the problem of developing the application of
creative innovation media and digital marketing media; (3) environmental aspects; and (4) network
problems that must be increasingly multiplied, owned, tightened, to support various other positive things
from craftsmen. The following are the problems and solutio
ns offered by the service team to resolve the
issue: The first problem, namely the problem of the socialization of creative innovation media and digital
marketing media through training provided to the craftsmen community.
(More)