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Authors: Dyah Sugandini 1 ; Helisia Margahana 2 and Istiana Rahatmawati 1

Affiliations: 1 Management Department, Economic and Business Faculty,Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia, Indonesia ; 2 Department of Management, Sekolah Tinggi Ilmu Ekonomi Trisna Negara, Indonesia, Indonesia

ISBN: 978-989-758-408-4

Keyword(s): Digital Technology Adoption, Managerial Support, Time Constrain And Pressure From User

Abstract: This study aims to explore and analyze the factors that influence the adoption of digital technology mediated by the intention to adopt the technology. The variables used as antecedents of digital adoption are managerial support, time constraints and pressure from users. The object of this research is the adoption of digital technology-based social media marketing. This study used a survey of respondents. The number of samples used is 210 SMEs in the Special Region of Yogyakarta and South Sumatra Indonesia. The data analysis tool used is Structural Equation Modeling. The results of this study indicate that the model of digital technology adoption that is influenced by managerial support, time constraints and pressure from users by mediating the intention to adopt can be accepted.

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Paper citation in several formats:
Sugandini, D.; Margahana, H. and Rahatmawati, I. (2020). Managerial Support, Time Constrain and User Pressure on Digital Technology Adoption. In Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB, ISBN 978-989-758-408-4, pages 304-309. DOI: 10.5220/0008430603040309

@conference{icib20,
author={Dyah Sugandini. and Helisia Margahana. and Istiana Rahatmawati.},
title={Managerial Support, Time Constrain and User Pressure on Digital Technology Adoption},
booktitle={Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB,},
year={2020},
pages={304-309},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008430603040309},
isbn={978-989-758-408-4},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Inclusive Business in the Changing World - ICIB,
TI - Managerial Support, Time Constrain and User Pressure on Digital Technology Adoption
SN - 978-989-758-408-4
AU - Sugandini, D.
AU - Margahana, H.
AU - Rahatmawati, I.
PY - 2020
SP - 304
EP - 309
DO - 10.5220/0008430603040309

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