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Authors: Dongpo Xiao 1 ; Zhenji Zhang 2 ; Zhihong Tian 2 ; Jingyuan Zeng 3 and Feng Cao 4

Affiliations: 1 China Agriculture Film and Television Center, China ; 2 Beijing Jiaotong University, China ; 3 Sinotrans Guangdong CO.LTD., China ; 4 General Office of CPC Qingdao Committee, China

Keyword(s): value network theory, operation mode, public welfare organization, fund raising ability, increment of value

Abstract: Chinese public welfare organizations have some main defects which are backward operation mode and low fund-raising capacity and others. In order to solve these problems, we propose an innovation model based on the value network theory. The model draws on the evolution context which is from the value chain theory to the value network theory, breaks through the traditional public welfare models which are "donate” and "give". We propose a value network model of the Chinese public welfare operation mode and point out two features of public welfare value network —" customer-focused " and " increment of value ". Customers "consume" public welfare goods to get economic and psychological benefits, and pay the costs of the public welfare system which is the input of the public welfare value network. Based on the increment of value, it provides resources to the recipients system as the system output. Public welfare organizations achieve the increment of value of system with the means of public welfare operation, as the material basis for the system output. Our research provides a new way to renovate the operation mode of the Chinese public welfare organizations and to improve the ability of fund raising. (More)

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Paper citation in several formats:
Xiao, D.; Zhang, Z.; Tian, Z.; Zeng, J. and Cao, F. (2011). A NEW CHINESE PUBLIC WELFARE OPERATION MODE BASED ON VALUE NETWORK MODEL . In Proceedings of the 13th International Conference on Enterprise Information Systems (ICEIS 2011) - Volume 2: SSE; ISBN 978-989-8425-53-9; ISSN 2184-4992, SciTePress, pages 510-514. DOI: 10.5220/0003585705100514

@conference{sse11,
author={Dongpo Xiao. and Zhenji Zhang. and Zhihong Tian. and Jingyuan Zeng. and Feng Cao.},
title={A NEW CHINESE PUBLIC WELFARE OPERATION MODE BASED ON VALUE NETWORK MODEL },
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems (ICEIS 2011) - Volume 2: SSE},
year={2011},
pages={510-514},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003585705100514},
isbn={978-989-8425-53-9},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 13th International Conference on Enterprise Information Systems (ICEIS 2011) - Volume 2: SSE
TI - A NEW CHINESE PUBLIC WELFARE OPERATION MODE BASED ON VALUE NETWORK MODEL
SN - 978-989-8425-53-9
IS - 2184-4992
AU - Xiao, D.
AU - Zhang, Z.
AU - Tian, Z.
AU - Zeng, J.
AU - Cao, F.
PY - 2011
SP - 510
EP - 514
DO - 10.5220/0003585705100514
PB - SciTePress

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