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Author: Agus Rahayu

Affiliation: Universitas Pendidikan Indonesia, Indonesia

Keyword(s): Capability gap, unique resources, superior customer value, superior performance.

Abstract: The phenomenon of the ASEAN economic community (AEC) and or other economic communities have the potential to cause problems of capability gap for domestic/national companies. Changes in market types and patterns of interaction between actors in the market, from domestic to international or multinational or global, make the environment and competition more complex and dynamic, and involve a broader array of actors and macro forces, while the degree of flexibility and adaptability of domestic/national companies to respond to those changes is relatively diverse. The company's management is required to continually revitalize its strategy that allows the company to be highly competitive. The problem lies not only in the choice of the strategic basis, but also with the strategic orientation. Unique resources of a company can be a key input in designing and executing the company's strategy, and focusing on superior customer value as its orientation. This is important to ensure superior per formance and enable the company to develop its unique resources, and maintain/enhance its strategic fit and superiority. (More)

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Paper citation in several formats:
Rahayu, A. (2018). Capability Gap and Strategies for Superior Performance. In Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - ICEEE; ISBN 978-989-758-308-7, SciTePress, pages 46-49. DOI: 10.5220/0006880400460049

@conference{iceee18,
author={Agus Rahayu.},
title={Capability Gap and Strategies for Superior Performance},
booktitle={Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - ICEEE},
year={2018},
pages={46-49},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006880400460049},
isbn={978-989-758-308-7},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Economic Education and Entrepreneurship - ICEEE
TI - Capability Gap and Strategies for Superior Performance
SN - 978-989-758-308-7
AU - Rahayu, A.
PY - 2018
SP - 46
EP - 49
DO - 10.5220/0006880400460049
PB - SciTePress