loading
Papers Papers/2022 Papers Papers/2022

Research.Publish.Connect.

Paper

Paper Unlock

Authors: Ratih Hurriyati ; Sulastri Sulastri ; Lisnawati Lisnawati and Yusep Rohmansyah

Affiliation: Universitas Pendidikan Indonesia, Indonesia

Keyword(s): Competitive Advantage, Small and Medium Enterprises, Website.

Abstract: The purpose of this study is to determine whether there are differences in sales of SMEs entrepreneurs before and after training on the use of website 2.0 as a means of trading. Small industries generally lack market information as a result of their limited capabilities, making it difficult for the small industry itself to expand market access. As a result, the small industry space will remain economically weak and limited. Thus, the role of marketing information becomes a central and strategic issue. Such limited information may affect the quality of marketing strategies, both product market strategies, marketing mix strategies (product strategies, pricing, distribution, and promotion), as well as competitive advantage strategies, which in turn may affect the competitiveness of the industry. Barriers to an industry in achieving competitiveness can threaten business continuity. The research design used was experimental with pre-post test only one group design. Samples were taken by u sing purposive sampling technique as many as 7 entrepreneurs of SMEs in Bandung. The data analysis technique used is paired samples t-test. The results show that there is a difference between the average increase in sales before and after training on the use of website 2. (More)

CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 3.15.156.140

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Hurriyati, R.; Sulastri, S.; Lisnawati, L. and Rohmansyah, Y. (2018). Utilization of Web 2.0 in Improving the Competitive Advantage of SMEs in Bandung City. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME; ISBN 978-989-758-333-9; ISSN 2184-3368, SciTePress, pages 164-167. DOI: 10.5220/0007116601640167

@conference{gc-bme18,
author={Ratih Hurriyati. and Sulastri Sulastri. and Lisnawati Lisnawati. and Yusep Rohmansyah.},
title={Utilization of Web 2.0 in Improving the Competitive Advantage of SMEs in Bandung City},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME},
year={2018},
pages={164-167},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007116601640167},
isbn={978-989-758-333-9},
issn={2184-3368},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME
TI - Utilization of Web 2.0 in Improving the Competitive Advantage of SMEs in Bandung City
SN - 978-989-758-333-9
IS - 2184-3368
AU - Hurriyati, R.
AU - Sulastri, S.
AU - Lisnawati, L.
AU - Rohmansyah, Y.
PY - 2018
SP - 164
EP - 167
DO - 10.5220/0007116601640167
PB - SciTePress

- Science and Technology Publications, Lda.
RESOURCES

Proceedings

Papers

Authors

Ontology

CONTACTS

Science and Technology Publications, Lda
Avenida de S. Francisco Xavier, Lote 7 Cv. C,
2900-616 Setúbal, Portugal.

Phone: +351 265 520 185 (National fixed network call)
Fax: +351 265 520 186
Email: info@scitepress.org

EXTERNAL LINKS

PRIMORIS

INSTICC

SCITEVENTS

CROSSREF

PROCEEDINGS SUBMITTED FOR INDEXATION BY:

dblp

Ei Compendex

SCOPUS

Semantic Scholar

Google Scholar

Microsoft Academic