loading
Documents

Research.Publish.Connect.

Paper

Paper Unlock

Author: Fumiko Kano Glückstad

Affiliation: Copenhagen Business School, Denmark

ISBN: 978-989-758-158-8

Keyword(s): Ontology Alignment, Knowledge Structuring, Nonparametric Bayesian Relational Modelling, Cross-cultural Data Analysis, Opinion Survey Analysis, Consumer Segmentation.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Domain Analysis and Modeling ; Knowledge Engineering and Ontology Development ; Knowledge-Based Systems ; Ontology Matching and Alignment ; Symbolic Systems

Abstract: This position paper introduces a conceptual framework of our ambitious international research project where the aim is extraction and alignment of heterogeneous consumer segment structures across a multiplicity of markets and cultures. We argue that an automatic data alignment and structuring system employing a non-parametric Bayesian relational modelling is an ideal approach that can address challenges in the conventional cross-cultural data analysis. The paper presents an example of our preliminary work that applies this approach to the analysis of opinion survey responses given by male populations in Sweden and Japan. The framework successfully extracts groups of males who express similar but also dissimilar response patterns from the two selected countries. Based on these preliminary studies, the paper discusses potential contributions and future challenges of the international consumer analysis project.

PDF ImageFull Text

Download
Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 18.215.161.19

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Kano Glückstad, F. (2015). Application of an Automatic Data Alignment & Structuring System for Intercultural Consumer Segmentation Analysis.In Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD, (IC3K 2015) ISBN 978-989-758-158-8, pages 251-256. DOI: 10.5220/0005605602510256

@conference{keod15,
author={Fumiko Kano Glückstad.},
title={Application of an Automatic Data Alignment & Structuring System for Intercultural Consumer Segmentation Analysis},
booktitle={Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD, (IC3K 2015)},
year={2015},
pages={251-256},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005605602510256},
isbn={978-989-758-158-8},
}

TY - CONF

JO - Proceedings of the 7th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KEOD, (IC3K 2015)
TI - Application of an Automatic Data Alignment & Structuring System for Intercultural Consumer Segmentation Analysis
SN - 978-989-758-158-8
AU - Kano Glückstad, F.
PY - 2015
SP - 251
EP - 256
DO - 10.5220/0005605602510256

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.