BLENDED SHOPPING - Evaluation Method and Interactive Approaches

Britta Fuchs; Thomas Ritz; Bastian Halbach; Florian Hartl

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Paper

BLENDED SHOPPING - Evaluation Method and Interactive Approaches

Topics: e-Business and e-Commerce; Social Networks and Organizational Culture

In Proceedings of the 7th International Conference on Web Information Systems and Technologies WEBIST - Volume 1, 514-517, 2011 , Noordwijkerhout, Netherlands

Authors: Britta Fuchs ; Thomas Ritz ; Bastian Halbach and Florian Hartl

Affiliation: FH Aachen, Germany

Keyword(s): eCommerce, Blended shopping, Web 2.0, Social networks.

Related Ontology Subjects/Areas/Topics: e-Business and e-Commerce ; Social Networks and Organizational Culture ; Society, e-Business and e-Government ; Web Information Systems and Technologies

Abstract: In this paper we sketch the sales channels retail and eCommerce. Afterwards the integration of both channels to blended shopping is explained. The behaviour of consumers is influenced by technology driven trends like the development of web 2.0, especially social networks. The combination of the presented topics is the basis for a method to structure the development of blended shopping concepts for retailer. Two prototypes based on the basis of this method are sketched. The paper closes with a future outlook.

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Paper citation in several formats:

Fuchs, B.; Ritz, T.; Halbach, B. and Hartl, F. (2011). BLENDED SHOPPING - Evaluation Method and Interactive Approaches. In Proceedings of the 7th International Conference on Web Information Systems and Technologies - WEBIST; ISBN 978-989-8425-51-5; ISSN 2184-3252, SciTePress, pages 514-517. DOI: 10.5220/0003300005140517

@conference{webist11,
author={Britta Fuchs. and Thomas Ritz. and Bastian Halbach. and Florian Hartl.},
title={BLENDED SHOPPING - Evaluation Method and Interactive Approaches},
booktitle={Proceedings of the 7th International Conference on Web Information Systems and Technologies - WEBIST},
year={2011},
pages={514-517},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003300005140517},
isbn={978-989-8425-51-5},
issn={2184-3252},
}

TY - CONF

JO - Proceedings of the 7th International Conference on Web Information Systems and Technologies - WEBIST
TI - BLENDED SHOPPING - Evaluation Method and Interactive Approaches
SN - 978-989-8425-51-5
IS - 2184-3252
AU - Fuchs, B.
AU - Ritz, T.
AU - Halbach, B.
AU - Hartl, F.
PY - 2011
SP - 514
EP - 517
DO - 10.5220/0003300005140517
PB - SciTePress