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Authors: Shinya Takami and Katsumi Tanaka

Affiliation: Graduate School of Informatics, Kyoto University, Japan

ISBN: 978-972-8865-47-4

Keyword(s): Buzz Marketing, Advertising Effectiveness, Weblog, Community.

Related Ontology Subjects/Areas/Topics: Communities of Interest ; Communities of Practice ; Computer-Supported Education ; Learning/Teaching Methodologies and Assessment ; Social Information Systems ; Society, e-Business and e-Government ; Web Information Systems and Technologies

Abstract: As we don't give priority to the mass media as trustful information, effective expansion of buzz (word-ofmouth) will be expected as an important marketing approach. It seems that some buzzes on the Internet spread by information on weblogs. Thus it is thought that a kind of buzz network is formed in weblog communities. It is important theme in our research to analyze the structure of the buzz network on the weblog communities and to find the hubs and the connectors on the network. We define a set of entries on a weblog as a 'Buzz-Node' and each buzz-node has a specific characteristic. 'Buzz-Hubs' and 'Buzz- Connectors' are the important weblogs that have the buzz-node connecting to many other buzz-nodes or that connect two or more clusters. Now we are developing the analysis system of buzz network for weblog communities called 'WeBz Analyzer' for finding the buzz-hubs and the buzz-connectors.

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Paper citation in several formats:
Takami S.; Tanaka K. and (2006). BUZZ NETWORK ON THE WEBLOG COMMUNITY.In Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST, ISBN 978-972-8865-47-4, pages 136-139. DOI: 10.5220/0001250301360139

@conference{webist06,
author={Shinya Takami and Katsumi Tanaka},
title={BUZZ NETWORK ON THE WEBLOG COMMUNITY},
booktitle={Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,},
year={2006},
pages={136-139},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001250301360139},
isbn={978-972-8865-47-4},
}

TY - CONF

JO - Proceedings of WEBIST 2006 - Second International Conference on Web Information Systems and Technologies - Volume 2: WEBIST,
TI - BUZZ NETWORK ON THE WEBLOG COMMUNITY
SN - 978-972-8865-47-4
AU - Takami, S.
AU - Tanaka, K.
PY - 2006
SP - 136
EP - 139
DO - 10.5220/0001250301360139

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