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Author: Darius Zumstein

Affiliation: University of Fribourg, Switzerland

ISBN: 978-989-674-025-2

Keyword(s): Web analytics, Web controlling, Web metrics, Electronic business, Customer relationship management, Fuzzy classification, Fuzzy logic, Computing with words.

Related Ontology Subjects/Areas/Topics: e-Business and e-Commerce ; Society, e-Business and e-Government ; Web Information Systems and Technologies

Abstract: In the Internet economy, it has become a crucial task of electronic business to monitor and optimize websites, their usage and online marketing success. Web analytics, which is defined as the measurement, collection, analysis and reporting of Internet data, is an effective instrument of website management. First, this paper describes the technical functionality and use of web analytics and discusses different web metrics. Second, a fuzzy web analytics approach is proposed, which makes it possible to classify metrics precisely into more than one class at the same time. Third, a fuzzy web metrics index has been developed for multidimensional, intelligent web analysis. Fuzzy logic enables computing with words and more intuitive, human-oriented queries, segmentation and descriptions of metrics in natural language. Finally, a web analytics framework is suggested to analyze and control key performance indicators in a web controlling loop.

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Paper citation in several formats:
Zumstein D. and (2010). WEB ANALYTICS - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic.In Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST, ISBN 978-989-674-025-2, pages 282-290. DOI: 10.5220/0002778502820290

@conference{webist10,
author={Darius Zumstein},
title={WEB ANALYTICS - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic},
booktitle={Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,},
year={2010},
pages={282-290},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002778502820290},
isbn={978-989-674-025-2},
}

TY - CONF

JO - Proceedings of the 6th International Conference on Web Information Systems and Technology - Volume 1: WEBIST,
TI - WEB ANALYTICS - Analysing, Classifying and Describing Web Metrics with Fuzzy Logic
SN - 978-989-674-025-2
AU - Zumstein, D.
PY - 2010
SP - 282
EP - 290
DO - 10.5220/0002778502820290

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