Authors:
Bagus Haryono
1
and
Susi Ningsih
2
Affiliations:
1
A Lecturer of Sociology Department, Faculty of Social and Political Sciences and Sebelas Maret, Indonesia
;
2
Faculty of Social and Political Sciences and Sebelas Maret University, Indonesia
Keyword(s):
Education, Materialism, Prestige, Generation, Transformation
Abstract:
This research aims to explain the effect of improved education and stronger effect of materialism, and prestige on the transformation of job type at young generation of metal craftsmen. This study was a qualitative evaluative research, using Context, Input, Process, Product model. The informants were the young generation of metal craftsmen in Tumang, Surakarta Residency. The informants consisted of 8 people taken using purposive sampling technique, based on education level, material reward, and prestige. Techniques of collecting data were observation, in-depth interview and documentation. Data validation was carried out using source triangulation, and data analysis using an interactive model. The result indicated that transformation of job type occurred from production to marketing divisions in young generation of metal craftsmen. The improved education the stronger effect of materialism, and the prestige made them preferring job type with larger money profit, and tend to be preoccup
ied with marketing job type and to be a boss. The young generation was no longer willing to learn how to develop or to produce this metal craft. The effect of job type transformation conducted by the young generation of craftsmen could threat the sustainability of metal industry production business.
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