Authors:
Sirisuhk Rakthin
1
;
Roger J. Calantone
1
and
Seungho Choi
2
Affiliations:
1
Michigan State University, United States
;
2
Ewha Womans University, Korea, Republic of
Keyword(s):
Competitor Intelligence, Customer Intelligence, Perception of Common Knowledge Sharing, Source Credibility, Corporate Culture, Motivation, Inter-departmental Relationship, Ties.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
Artificial Intelligence
;
Business Intelligence
;
Business Process Management
;
Communication, Collaboration and Information Sharing
;
e-Business
;
Enterprise Engineering
;
Enterprise Information Systems
;
KM Strategies and Implementations
;
Knowledge Management and Information Sharing
;
Knowledge-Based Systems
;
Learning Organization & Organizational Learning
;
Software Engineering
;
Symbolic Systems
Abstract:
This research study examines the antecedents of competitor and customer intelligence transfer process between front-line and support personnel. Using structural equation analysis, the authors analyzed relationships among seven constructs—ties, motivation, supportive corporate culture, inter-departmental relationship, perception of common knowledge sharing, source credibility, and a transfer of competitor and customer intelligence. Hypotheses were tested among business executives and managers in four organizations in Thailand. The findings support the partially mediating effects of perception of common knowledge sharing and source credibility on a relationship between the antecedents and a transfer of competitor and customer intelligence.