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Authors: Zanele Nicole Mndebele and Muthu Ramachandran

Affiliation: Leeds Beckett University, United Kingdom

Keyword(s): IoT, GCM, Google Cloud Messaging, Wi-Fi, Proximity Marketing, PMaaS.

Abstract: Modern communication is moving toward a digital paradigm influenced by increasing connectivity and the IoT. Digital communication can be improved by applying proximity rules to improve relevance especially for marketing messages. The objective of this study was to demonstrate how cloud based proximity marketing can be implemented as a service on existing wireless connectivity service platforms to deliver messages that are timely and relevant, using Wi-Fi broadcasts. Information about networking technologies and proximity determination was used to develop a prototype proximity marketing system to demonstrate the concepts of Proximity Marketing as a Service that can run on a wireless network. The prototype system Precinct PMaaS was successfully designed, implemented and tested. When compared to similar Bluetooth tools the cloud based WiFi driven Precinct PMaaS solution proved to be more efficient and effective, offering a better value proposition than Bluetooth proximity marketing tool s. This study demonstrates how to achieve proximity communication cost effectively using network service information, demonstrated in a Wi-Fi only environment. This is ground work on which future projects can apply Big Data analytics to improve impact of proximity driven digital marketing. (More)

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Paper citation in several formats:
Nicole Mndebele, Z. and Ramachandran, M. (2017). IoT based Proximity Marketing . In Proceedings of the 2nd International Conference on Internet of Things, Big Data and Security - IoTBDS; ISBN 978-989-758-245-5; ISSN 2184-4976, SciTePress, pages 325-330. DOI: 10.5220/0006347903250330

@conference{iotbds17,
author={Zanele {Nicole Mndebele}. and Muthu Ramachandran.},
title={IoT based Proximity Marketing },
booktitle={Proceedings of the 2nd International Conference on Internet of Things, Big Data and Security - IoTBDS},
year={2017},
pages={325-330},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006347903250330},
isbn={978-989-758-245-5},
issn={2184-4976},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Internet of Things, Big Data and Security - IoTBDS
TI - IoT based Proximity Marketing
SN - 978-989-758-245-5
IS - 2184-4976
AU - Nicole Mndebele, Z.
AU - Ramachandran, M.
PY - 2017
SP - 325
EP - 330
DO - 10.5220/0006347903250330
PB - SciTePress

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